Webinar Description:
Famed sales motivator Zig Ziglar said, “If you’re doing what you’ve always done, you’re probably getting what you’ve always got.” If you’re marketing the way you always did, you’re probably getting less and less. Attend MSP 4 MSPs to learn about Managing Services Professionally for Managed Services Providers!
Does your marketing look more like your lawyer’s marketing, or like Best Buy? Your professional and managed services deserve the same effective marketing as other professionals enjoy. Attend MSP 4 MSPs to learn how.
Senior Resultant Howard M. Cohen started marketing services instead of products way back in 1985. Learn from his experience how to shift your marketing focus to the services you provide to increase your profit and ensure customer retention. Attend MSP 4 MSPs!
Speaker: Howard M. Cohen, Senior Resultant
Senior Resultant Howard M. Cohen is a 35+ year executive veteran of the Information Technology industry, an authorized CompTIA instructor, and a regular contributor to many IT industry publications.
After 35 years as an IT industry executive, Howard has been writing for and about the channel since 2009.
He has served on many vendor advisory panels including the Apple, Compaq, HP, IBM, and NEC Service Advisory Councils. He has also served on the Ingram Micro Service Network board and as a U.S. Board member of the International Association of Microsoft Channel Partners.
Howard is a well-known frequent speaker at IT industry events including Microsoft’s WorldWide Partner Conference (now Inspire), Citrix Synergy/Summit, ConnectWise IT Nation, ChannelPro Forums, Cloud Partners Summit, MicroCorp One-On-One, and CompTIA ChannelCon.
Howard refers to himself as a “Senior Resultant” because he has always understood that we are all measured only by our results. Connect with Howard at hmc@howardmcohen.com, or phone 516.462.2590. You can also set a time & date for a conversation, visit his website, and review his portfolio.