All MSPs will find value in this webinar. We are making it available to all of our members.
In the modern era, you never know when someone will ask you to speak on the most recent cybersecurity events. Be prepared with this great training on media relations!
This members-only webinar is the first of its kind in our industry: Media Training for business owners.
MSPs aren’t well known outside the tech industry. Yet their IT experience can make them helpful resources for local reporters, and a successful media interview can raise awareness about your company and services. In this webinar, Peggy Tierney Galvin, co-founder and chief strategy officer of Force4 Technology Communications, a B2B tech communications agency, will share best practices on how to come out a winner whenever you talk with the press.
This training is literally worth thousands of dollars – but is being provided free of charge to our members.
The session will cover:
- Creating clear, impactful messages
- Delivering smooth, solid answers to the tough questions
- Avoiding missteps and gotchas
- Positioning your narrative so the reporter gets what they need to write a great story that is also positive and on-message for you
Peggy Tierney Galvin is co-founder and chief strategy officer of Force4 Technology Communications, a B2B tech communications agency based in Santa Cruz, California. Peggy works with clients to develop and execute integrated marketing plans by providing strategic market insights, positioning and KPIs. Her expertise includes helping brands differentiate in the market through creative campaigns that drive business results.
Force4 Technology Communications is a public relations and marketing communications agency serving B2B technology leaders of all sizes across the globe. They design and execute communications programs that directly support the goals of your business with strategic guidance and a full spectrum of services proven to move the needle. Additional information is available at www.Force4.co.
Want to attend, but not a member? That’s easy: Memberships start at $125. Find the one that’s right for you: https://www.nsitsp.org/join.